Priyanka Pai
cfh1.jpg

THE CASE FOR HER

THE CASE FOR HER

 

 These series of trailers were created for The Case for Her D&AD brief in order to destigmatize periods and bring awareness to menstrual health.  

The concept behind these videos revolves around the sentiment of “how much blood is too much blood?” and the reality that people accept bloody scenes in TV and cinema, yet are disgusted by natural menstrual blood. This campaign is targeted towards a male millennial audience.

Art director: Jasmine Gainous

Copywriter: Alex Escalera


 
cfh1.jpg